WSJ+
WSJ+ is a platform born of collaboration. Conceived by Marketing, built by UX, and supported by both AI and the Newsroom. Designed to be a unified experience across Dow Jones brands, it required strong design leadership to navigate overlapping goals and distinct editorial voices. The project presented a compelling tension: a shared name that called for unity, and distinct brands that demanded individuality. Our team embraced this challenge, grounding the experience in the integrity of traditional news design while leaning into a futuristic vision.
Title
• Director, UX Design, WSJ
Roles
• Design Strategy • Design Leadership
Results
• AI applied in a way to reduce friction and surface relevance while keeping editorial values.
• A “Follow” pill let users track Interests and acted as internal alignment.
• Led the design of a personalized, premium news hub placing all four Dow Jones brands in a single, intuitive experience.
Subscription Jungle to Financial Bundle
Design Strategy
Artificial Intelligence
AI as Infrastructure. Design team looked at AI as a horizontal feature. It surfaced as an ever-present unification layer functioning as a way to align.
AI as a Tool. The design team prioritized user control and continual onboarding, preserving journalistic integrity.
AI as Alignment. The team’s success relied on shared goals across UX, Marketing, and Editorial. Strong design leadership with AI as a pillar ensured this alignment.
My Interests
Unified User Action. One simple “Follow” pill let users track topics, companies, and industries across brands.
Multi-Team Value. Served UX (stickiness), Editorial (engagement), and Marketing (retention) with a shared interaction.
Fuel for Personalization. Interests became signal data for AI, shaping smarter, more relevant experiences.
Dashboard
Subscriber-Only Access. Team was led to create a premium experience exclusive to WSJ+ members, reinforcing loyalty through strategic design decisions.
Cross-Brand Aggregation. Unified content from WSJ, Barron’s, MarketWatch, and IBD in one clear, navigable interface requiring strong cross-team design leadership.
Designed for Utility. Balanced clarity and customization to support engagement, led by a vision that prioritized user needs over feature sprawl.
