Forest is a design leader and visual strategist with an extensive background in both editorial and UX creative disciplines.

Biography

Forest Evashevski is a executive-level design leader and visual strategist.

Currently, Forest serves as the Director of Experience Design for The Wall Street Journal at Dow Jones & Co. In this capacity, he leads and mentors a team of designers and works closely with editorial, product, development, marketing, research, and advertising teams to ensure best-in-class UX across all digital platforms and apps.

Forest is a board member at the Center for Communication, a nonprofit organization that promotes diversity in media. The Center educates and empowers students seeking to enter the industry with the knowledge, skills, and connections they need to succeed.

In his earlier roles at WSJ, Forest led design for key newsroom verticals and initiatives. Between 2016 and 2022, he oversaw the creative direction for fashion, travel, design, gear, and food coverage under the Off Duty brand. In 2012, he spearheaded design for the inception and rollout of Mansion, WSJ’s luxury residential real estate segment. In 2011, Forest revitalized The Wall Street Journal's finance coverage, and in 2010, played a pivotal creative part in launching Greater New York.

Before joining Dow Jones, Forest held roles as an art director and subsequently design director at Broadcasting & Cable, a magazine which covered the television business space. He started his career as an art intern at POZ Magazine, serving those affected by HIV/AIDS.

Forest is a graduate of the University of Iowa with a BA in Studio Art and a minor in Business.